Craftstone Carpentry
Logo & Rebranding / Print Design
Craftstone Carpentry offers monthly workshops for people interested in learning new woodworking skills. They needed a logo rebrand and print materials to launch their latest workshop, "Woodshop For Kids." The new brand design is modern and inviting which reflects the exciting and educational experience awaiting aspiring woodworkers.
*This is a fictional project and serves as an exploration of design concepts.
The Results
A Creative Hub For Woodworking.
Craftstone Carpentry was originally a woodworking shop that created original pieces for sale. As the business evolved into a community-based workshop, we embraced this transition by creating a tone that was more modern and inviting.
Evolving With the Brand.
Logo Rebrand
I refined the original logo by redirecting the focal point from the solid black hammer to the business’s name. By increasing the spacing between supporting elements, we achieved a more readable logo while still preserving the characteristics of the original design.
The Launch of Woodshop For Kids.
Woodshop For Kids is Craftstone’s latest workshop designed for families to bond while exploring the art of woodworking. In support of their launch, we created a bi-fold brochure for promotional material.
