Matt Olsen Photography

Branding / Layout Design

About The Project

Matt Olsen is a professional photographer specializing in concert photography. I created a cohesive brand identity including digital content for his social media platforms and print collateral to enhance his professional image.

*This is a fictional project and serves as an exploration of design concepts.

The Results

Transported Into the Performance.

Matt’s photography style captures the movement and atmosphere of high-energy events. The branding concept aimed to simulate the experience of being part of a concert crowd through the screen. I achieved this by designing graphics with a vivid color palette and bold typography.

Typography

Logo Variations

Booking the Next Gig.

Layout Design

This 6-page booklet was inspired by visual flow, utilizing movement and direction to make the content more engaging. The pages feature bold titles and geometric shapes that guide the viewer’s eye across the page.

Print Design

Building a Professional Image with Personality.

Print collateral, such as business cards and apparel, was designed to showcase the brand to potential customers, contributing to the establishment of Matt’s professional photography career.