Doze Wellness
Branding / Product Packaging
Doze Wellness is a health brand that specializes in dietary supplements. I created a cohesive brand identity, a compelling email campaign with a call to action, and support in product packaging for the launch of their newest product.
*This is a fictional project and serves as an exploration of design concepts.
The Results
Inspired by the
Peace and the Calm
The look and feel of Doze Wellness balances between contrasting colors and natural elements. Drawing inspiration from the lotus flower, the brand’s theme aligns with promoting wellness and evoking a sense of peace.
Main Logo
Logo Variations
Color Combinations
A Contrast of
Night and Day
Packaging Design
The packaging was influenced by the contrasting colors of night and day. To enrich the organic feel, I incorporated natural elements such as illustrated leaves, clouds, and a sunburst background.
Marketing & Strategy
Email Campaign for a New Product Launch
I developed an email campaign to accompany the launch of their new product. The campaign emphasizes a stress-relief solution for individuals and showcases the benefits of trying their product. The goal was to generate interest through a compelling call to action.
