In Motion Training
Digital Content / Social Media
In Motion Training is a fitness program that helps people prioritize their health through convenient online classes created by certified personal trainers. I developed a full brand identity and designed digital assets for social media and paid social ads that align with their goals.
*This is a fictional project and serves as an exploration of design concepts.
The Results
Accessible and Convienient
The goal was to design a brand identity that connects with the brand’s target audience: People seeking personal training without breaking the bank. The overall design concept was created to inspire people to enroll in a personalized online fitness program that is cost effective and caters to their schedule.
A Jolt of Symbolism
Logo Design
The lightning bolt was chosen as the symbol to represent the fitness brand. We chose hues of orange, yellow, and blues to compliment the brand’s core keywords: Electric, Motivating, Empowerment.
Digital Content
Cohesiveness Through Every Click
